Online shorts and pre-roll done for
Martini in Europe, promoting #begindesire
and celebrating the ingredients of a
proper Sbagliato.

For the past few years, I have art directed the annual poster for HONK!, an anarchic street-band extravaganza. Besides promoting a great musical congregation, it’s given me the opportunity to work with some of my favorite illustrators like John Holmstrom,Peter Bagge, JD King, Dame Darcy and Fly!

2 online pre-roll spots done for Fila in South Korea. Created to entertain the under-18 market, a new key demographic.

"Thanks a Latté"
Cartoon Network had just
acquired the rights to a dozen
classic animated characters
and wanted to promote them
in a series of 2-minute "Shorties."
I tried to live up to the legacy
of sight-gag god, Tex Avery,
who directed all the classic Droopy
Dog cartoons. I worked on this 
with one of my alternative comix 
heroes, KAZ.

"Mistakes"
Another promo for Cartoon
Network's "Animate your World"
campaign. I used cartoonist
Dame Darcy to build the models.

"Bow-wow Meow"
Cartoon Network was doing an online
sweepstakes to drive traffic to their
website. I went a little Mondrian for
this promo.

Switzerland

The strict laws of this country concerning alcoholic beverage advertising lead me to a purely graphic solution. It was legal, but notorious.

Germany

These two 15’s were designed to emphasize the early-evening socializing aspect of Martini Rosso and the refreshing sensation of Martini Bianco.

Dealership vertical ad done to promote
the BMW Genius counter, which answers
any and all questions a customer might
have about BMW features.

"Art That Goes with your Couch"
Back when Bravo mostly
aired movies and shows geared toward
intelligentsia, a preciously slim market.
Eventually they wanted to broaden their
appeal and make Bravo seem
sophisticated but fun. A couch was
naturally the centerpiece of each spot.
The commercials all illustrated the
profound effects Bravo has on a viewer.

A campaign I directed using comic-book
artist Peter Bagge, celebrating the
inherently silly personality of pizza.

Terror Squad & Kid Rock

A cross-promotion spot I directed featuring Fat Joe and Joe C

Convention/Promo Films

Parts of a series of film shorts I directed to introduce various categories and recent highlights at Atlantic Records.

"Truth, Justice and the Comics"

When the esteemed Long Island paper,
Newsday, introduced their New York City
edition, we positioned it “as smart as the
Times, as dumb as the Post,” which lead
to this campaign line and attitude.

"The Thrill Is The Chill"
Iced coffee used to be an odd thing to
most of America. Especially the kind that
came in cans and bottles. General Foods
was the first to introduce it on a
broad scale.

We combined faux 60’s verite’ footage
with UPA-inspired animation to create
the spirit of CAPPIO, complete with a
Spokes-nik on bongos and La Dolce’ Vita.